…one home called Europe.

The Brand: The strength of Europe lies in the individual character of its various cultures. The result is a wealth of fascinating and progressive new ideas that continue to inspire Bugatti year after year. For Bugatti, Europe is like a large family full of different personalities. The brand is proud to be a member of this family.


Europe is the inspiration, bugatti is the brand.

Europe means cultural and creative diversity. London, Paris, Milan – three of the world’s most important metropolitan cities are at home here. The bugatti brand also has its roots in Europe and draws its inspiration from the continent’s rich heritage. This is reflected in the bugatti brand mark. Each delicate leaf on the laurel wreath around the “bugatti b” represents a European country.